for independent dental practices
dental marketing, handled.
Your social, email, blogs, reviews, and a themed promotion every month, written and designed for your practice by someone who already speaks dental. You approve. I do the rest. Your chairs stay full and your plate stays clear.
see what handled looks like ↓
start the conversation ▸
You didn't go to dental school to write Instagram captions.
It's time you focus on what you love to do, not marketing.
The marketing still has to happen, week after week. Here's everything I take off your plate:
Social that Sounds Like You
On-brand posts three times a week, written and designed, so your practice stays present where patients scroll.
Emails Patients Open
Warm, useful patient emails, never more than two a month, because nobody wants a weekly newsletter from their dentist.
Found by Your Neighbors
A Promotion Every Month
Local SEO blog posts and Google Business Profile updates that put you in front of people searching "dentist near me."
The centerpiece. Themed campaigns built on the dental calendar: back-to-school, use-your-benefits season, whitening before wedding season. The piece that books patients.
How does this sound?
The
RESULTS
01
Your practice shows up consistently, every week, without anyone on your team staying late to make it happen.
02
The monthly promotion goes out on time, every time, tuned to the season and your services.
03
New five-star reviews keep arriving, because asking became a system instead of an afterthought.
04
Patients who drifted away start coming back, and new neighbors find you first.
05
You get your evenings back. The marketing tab in your brain finally closes.
HOW IT WORKS
no. 01
We Talk
A short call about your practice, your patients, and what's been falling through the cracks. No pitch deck, just questions.
no. 03
It Just Happens
Content arrives for your approval, then runs on schedule. You review in minutes a month, not hours a week.
no. 02
I Build Your Plan
Your voice, your brand, your local market, and a seasonal calendar mapped months ahead.
from someone who's already lived your day:
“I spent years inside dental practices, in operations and practice management, watching the marketing land on whoever had a spare minute at the front desk. It always started strong in January and went quiet by March. Chairside Studios exists so that stops being your problem. ”
- Charmeri, Founder of Chairside Studios
Let's make yours one of them.
The practices that stay visible are the ones that stay booked.
“She has an incredible ability to understand our ideal clients … and transform those insights into marketing that truly resonates.”
— Liz, Co-founder
Innovative Dental Practice Solutions
from a client of three years
IDPS is a dental practice consulting company. Chairside Studios has run their digital marketing campaigns since 2023.
meet your marketing partner
About CHARmERI
Before Chairside Studios, I worked inside dental practices, in practice management and operations. I know what a schedule gap costs, what the front desk actually has time for, and why the last agency's generic content never sounded like you. That's the difference here. This isn't marketing translated into dental. It's dental, fluent from the first draft.
Every practice I work with gets me, not a junior account manager. Your brand, your voice, your market, handled by the person who answers when you call.
let's chat ▸
“Every piece she creates is thoughtful, professional, and strategically aligned with our business. ”
For the past three years, Charmeri has been an invaluable part of our team's success. She has an incredible ability to understand our ideal clients, their challenges, frustrations, and goals, and transform those insights into marketing that truly resonates.
Rather than simply producing beautiful marketing materials, she develops messaging that speaks directly to the core issues our clients face while clearly connecting them to the solutions we provide.
— LIz B.
c0-Founder Innovative
Dental Practice Solutions
Her creativity, consistency, and commitment to understanding our business have helped us build a strong, authentic brand presence. She consistently delivers work that reflects who we are and what we stand for.
If you're looking for someone who doesn't just do marketing, but truly understands how to connect businesses with the people they serve, I couldn't recommend Charmeri more highly. She has become a trusted extension of our team, and we're grateful for everything she has contributed to our success.
“I didn't think it would be worth it. It was. I didn't think it would work for me. It did. I didn't think I'd be *that* success story. I am. ”
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- CAMILLE S.
Kind words
The monthly partnership. Three levels, one promise: it's handled.
Level TWO
Level THREE
What changes: Your practice looks alive everywhere a patient checks, every week, without a single task landing on your team.
What changes: Marketing stops being a presence and becomes a pipeline. There's always a reason for patients to book this month.
What changes: Every channel a patient touches, working together, reviewed quarterly against where you want the practice to go.
Where
most practices land!
Every level keeps your practice consistently present where patients look. The difference is how much of the growth engine you want running. Find the one that sounds like your practice.
GROWTH.
Fill the chairs
PREMIUM.
Full growth engine.
For the practice that wants marketing to produce, not just exist. You have room in the schedule and services worth promoting. Growth adds the layer that actually books patients: the monthly themed promotion.
For the practice growing on purpose. Adding capacity, adding an associate, or pushing high-value services, and ready for marketing that works every channel at once.
NOTE: Pricing depends on your practice, your market, and the level that fits, so I don't post one-size-fits-all numbers here. Tell me about your practice and you'll have exact figures in writing within a day. No pressure, no pitch deck, and no contract that traps you. Everything runs month-to-month.
learn about essentials
Level One
ESSENTIALS.
Stay Visible
For the practice whose marketing has simply gone quiet. Patients are happy, the schedule is decent, but the Instagram hasn't been touched since spring and review requests only happen when someone remembers. Essentials makes consistency automatic.
SOCIAL POSTS - 3x/week, written and designed.
Google Business Profile posts - 2 to 4 a month.
A review-request system.
One educational patient email a month.
A quarterly snapshot.
A monthly check-in call.
Consistency is the whole game on social. Sporadic posting reads as a sporadic practice.
Your GBP is often the first thing a searching patient sees. Fresh posts signal an active, cared-for practice.
Seasonal and useful, riding the same dental calendar as everything else. Enough to stay welcome in the inbox, never enough to be annoying.
One page, four times a year: what ran and how it performed, in plain English. You always know what your marketing is doing.
Thirty minutes on the books whenever you want it. Most months email covers everything; the call is there when you'd rather talk it through.
Happy patients almost never review unprompted. A gentle, repeatable ask turns goodwill into stars.
What's included + why it matters:
Everything in Essentials.
A themed promotion every month - start to finish.
Patient emails - 2x a month.
Custom editorial planning.
Review-response templates for your front desk.
A monthly snapshot.
Local SEO blog posts - 2 a month.
The visibility base stays.
Each month I map which of your services to feature, which topics to run, and how it all threads together, for your practice specifically, not a generic dental calendar.
The right words, ready to use, so replies come from you and sound like you.
What ran, what it did, and what's coming next month. In plain English, one page.
Steady answers to what your neighbors are already searching, so your practice comes up first.
One to educate, one to invite. The rhythm that fills chairs without burning the list.
Built on the dental calendar: back-to-school checkups in August, use-your-benefits in the fall, whitening before wedding season, gum health in February. The campaign is woven through your posts, your email, and your Google presence, plus a designed promo flyer built just for it, ready for the reception desk or your local printer. This is the centerpiece, because seasonal campaigns are what patients respond to.
What's included + why it matters:
learn about premium
Everything in growth
SMS recall scripts, ready to load.
Local SEO blogs - 4 a month.
Priority turnaround.
Promotions at full reach.
A quarterly strategy session.
The promo engine keeps running.
Text is where overdue patients actually respond. Warm, well-timed sequences, written by me and delivered through the recall system your practice already uses. Lapsed patients come back to the chair.
Enough volume to start owning your local search results, not just appearing in them.
Each monthly campaign extends into SMS, and onto the blog when the theme fits, so every channel pushes the same message at once.
Sixty minutes where the numbers turn into decisions: what's working, what's next on the calendar, where the practice is headed, and how the plan tunes to match.
Your requests go to the front of the line.
What's included + why it matters:
Real Talk!
The math a practice owner actually cares about.
One new patient is worth hundreds on the first visit and thousands over the years they stay with you. If consistent, crafted marketing brings in even one or two extra patients a month, it has paid for itself several times over. You're not buying posts. You're buying back your time and a fuller schedule.
Let's Do This ▸
Off your plate, starting month one:
✓ Writing and designing every social post.
✓ Planning and running the monthly promotion.
✓ Patient emails, written, designed, and scheduled.
✓ Blog posts your neighbors actually search for.
✓ Google Business Profile updates.
✓ Asking for reviews (so your team doesn't have to).
no traps.
no contracts.
Everything runs month-to-month. Pricing comes to you in writing before you commit to anything. If it stops being a fit, you say so and we part as friends, with everything I made for you staying yours.
This is for you if:
YOU RUN AN INDEPENDENT PRACTICE
and want it to stay that way
YOUR MARKETING LIVES ON THE FRONT DESK'S PLATE and keeps sliding off
YOU WANT IT HANDLED
not another tool to learn
It's probably not for you if...
YOU WANT PAID ADS MANAGED
(I do organic only)
YOU'RE A DSO OR CORPORATE GROUP
Independent practices are the whole point here.
YOU WANT TO STAY HANDS-ON
with your own content
(the KITS + the course below may be a fit)
OR BRING IT IN-HOUSE...
Want your team to run it instead? I teach that.
Some practices don't want a marketing partner. They want the capability, in-house, owned by their own team. So I built a course that sets your practice up with its own AI-powered marketing engine: your brand, your voice, the same 12-month seasonal calendar, run by your office manager in about an hour a month. I'm not precious about the method. I'd rather teach it well than watch you piece it together from YouTube.
Built for a smart non-technical person, usually the office manager
Dental-specific from the first file: patient privacy rules, no medical claims, no fear language baked in
Your course price credits toward the retainer if you upgrade within 90 days
✓
✓
✓
QUESTIONS & ANSWERS
Do I have to write or design anything?
No. Everything arrives finished for your approval. Most owners spend a few minutes a month reviewing, and that's the whole job.
Will it actually sound like our practice?
Yes, because that's the craft. We start with your voice, your services, and how your team already talks to patients. If a post doesn't sound like you, it doesn't go out.
Why isn't retainer pricing listed?
Are we locked into a contract?
Do you run Google or Facebook ads?
Because your practice isn't one-size-fits-all and your plan shouldn't be either. After a short conversation, you get exact numbers in writing within a day, before you commit to anything.
No. Month to month, always. The work should keep you, not the paperwork.
No. Organic only: social, email, blogs, reviews, and promotions. If you need ads, I'll point you to people who do that well.
Let's see if we fit.
A 20-minute conversation about your practice: what's working, what's been sliding off the front desk's plate, and what handled would look like for you. Exact pricing in writing the next day. If it's not a fit, you'll still leave with a clearer picture of your marketing than you walked in with.
Still on
the fence?
Chairside Studios
Fair. Every dollar invested in your business is an important one! Let's chat.
In the interim, take the free guide instead: How to Fill Your Chairs, five moves independent practices use to keep the schedule full, written in plain English. Read it tonight, use it tomorrow, and if you like how I think, you know where to find me.
gimme the guide ▸